Leading or Force Feeding?
The personal computer era has been around for a while, for those that have missed the memo, and during that time the consumers have had very little say in the direction this industry has headed. What I mean by that is that we, as consumers did not get a say as to when advancements were needed or even wanted. We would make our purchase and suddenly 6 months to a year later find out that we “needed” to buy again. The good news for consumers however, is that over the last couple of years that has changed. The technology has been forced to slow down by more clearly defined consumer demands and software jumping off the hardware bandwagon and working with consumers instead of hardware companies to figure out what the next product needs to have.
The good news is many of the tech companies out there have figure out this shift in the way business is done and have begun to adapt. They have changed the business model from telling consumers what they want to instead listing to what consumers want. However a few old die-hards have decided that they know best and we should listen to them, drink what they tell us as it were.
We can see some of this in todays offerings for consumer level computers. We could start with Apple and spend the entire article there, this is basically their business model and always has been. However I think we should instead focus on Microsoft. Windows 8 is an old story so I am not going to spend a lot of time talking about the OS itself. I have covered that pretty well I think and if you missed the three articles I did on it feel free to browse the archives and read them. However I will focus on their efforts to change the way we look at a computer.
Now let me explain this a bit before I make my point. You see Microsoft has always made an effort to help define the image of a what people see as a personal computer. It was after all in their best interest to exercise some level of control in this area. However up until recently that control has been a quiet guiding hand. To use the popular phrase, they led us to water but never forced us to drink. That however has begun to change.
Microsoft has launched a number of sites that are supposed to be designed to help the lay people, such as many of you, make a good choice when it comes to getting a new PC. On the surface this sounds like a great idea, something to help people see the choices they have and help them make solid decisions. We do this all the time on the show and people find it helpful. That would be good it did offer real choices. Every one of these setups I have looked at only offer laptops, tablets or all in one systems. Now this would not be bad except many of these recommendations are being listed as good for gaming. NONE of the recommendations I saw would make a good gaming PC for any but the most casual gamer. Also what about other form factors?
Thing this is just because of the move to Windows 8? You would be wrong, this started before that. Go back and look at the various Windows commercials were Microsoft talks about helping people buy a new PC. Every one of them were laptop and all in one models. You did not even seen an HTPC or tower configuration system in the videos.
One of the things I have always loved about the PC and the PC world is the freedom of choice. You can have a PC that is HUGE or tiny. One that is designed for pure hard core gaming or design for only light web browsing. Companies would offer us a range of choices, often to our dismay because we had so many but still we had choices. Over the years as the focus has shifted from hardware to software we have seen those choices diminish, not in a bad way. We have found that the budget system, at least the cost of it we used to pay, now buys us a more powerful machine. This has caused some overlap in the type of PC we buy but that is a natural progression. A natural change to the way we see PCs might not be something we like but I for one can accept it. However when we see companies that have traditionally let the market direct the path with them offering gentle nudges, switch to heavy handed tactics of forcing a direction, this is a problem to me.
Is our hobby moving to smaller form factors, well of course it is, I mean why do you think our build series is looking at ITX designs? However we can make this move in a way that does not limit our choices. Small Form factor of today is not the same as yesterday. Heck even yesterday was not that bad. Back in 2008 when enthusiasts said you needed a full tower to build a “real” gaming rig, I did a build we called the Itsy Bitsy Might Spider. This was a full powered gaming rig built in a micro ATX case. Now we see the move to even smaller, but the key here is that we can make this move without making a sacrifice. That is not the choice given to us today by some in the industry.
This of course is all my opinion and I would love to hear your opinions on this subject. Email in your comments or post them here under comments for this entry. Any comments of course might be used on the air for further discussion on this topic.